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New context, refreshed art direction, new media: Patek Philippe’s famous .Find out the latest news and announcements from Patek Philippe to stay on top of the luxur. Patek Philippe’s 'Generations' ads, featuring fathers and sons and the line, 'You . Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe’s 'Generations' ads, featuring fathers and sons and the line, 'You never actually own a Patek Philippe. You merely look after it for the next generation.'
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter.
Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery. The film visualizes th.Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today. Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe’s 'Generations' ads, featuring fathers and sons and the line, 'You never actually own a Patek Philippe. You merely look after it for the next generation.'
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."Whereas the contemporary advertisements may be the most salient in our mind, during the mid to late 20th century, Patek Philippe had one of the strongest advertising campaigns ever created amongst Swiss watch brands.
Patek Philippe watch advertising
The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter.
Los Angeles, Bangkok, Sydney, Geneva, New York – Patek Philippe's new "Generations" commercial showcases timeless black/white imagery. The film visualizes th.Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today.
Patek Philippe slogan
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