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0 · Lessons from Adidas: How to respond to fake press releases
1 · Lessons from Adidas – how to respond to hoax press releases
2 · Is all media good media? Experts weigh in on fake Adidas press release
3 · Adidas press release hoax published by culture jamming activists
4 · Adidas hoax at Berlin Fashion Week sees co
5 · Adidas hit by fake press release campaign
6 · Adidas embarrassed after ‘utopian announcement’ – which named fake
7 · Adidas Hit by Hoax, Says Company Did Not Appoint Co
8 · Activists’ high
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Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of the. PRWeek understands at least one website published, and later unpublished, one of the fake press releases believing it to be from Adidas. As part of the campaign, The Yes Men sent out three press releases using their own software, each from a “different Adidas-looking domain”, and held a spoof fashion event in the city of Berlin. The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of.
Adidas was hit by a hoax on Monday when an unknown party — believed to be an activist group called The Yes Men — sent out a long press release saying the company had named a co-chief.
Reputable outlets like the AFR fell for a spoof press release by ‘The Yes Men’ and the ensuing fiasco kept Adidas in the limelight. A press release sent from a fake adidas domain on Monday morning included links to an apparent image of Gulden and ‘Phoan’ signing the Pay Your Workers agreement, committing to address the systemic problems of wage and severance theft, and union busting.Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign. by Siobhan Holt
Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain. by Siobhan Holt A spoof press release, written by culture jamming activist duo The Yes Men, was sent to fashion journalists from a fake Adidas email address, announcing a “revolutionary plan” for the sportswear company.
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of the. PRWeek understands at least one website published, and later unpublished, one of the fake press releases believing it to be from Adidas. As part of the campaign, The Yes Men sent out three press releases using their own software, each from a “different Adidas-looking domain”, and held a spoof fashion event in the city of Berlin. The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of. Adidas was hit by a hoax on Monday when an unknown party — believed to be an activist group called The Yes Men — sent out a long press release saying the company had named a co-chief.
Reputable outlets like the AFR fell for a spoof press release by ‘The Yes Men’ and the ensuing fiasco kept Adidas in the limelight.
Lessons from Adidas: How to respond to fake press releases
A press release sent from a fake adidas domain on Monday morning included links to an apparent image of Gulden and ‘Phoan’ signing the Pay Your Workers agreement, committing to address the systemic problems of wage and severance theft, and union busting.
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign. by Siobhan HoltAdidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain. by Siobhan Holt A spoof press release, written by culture jamming activist duo The Yes Men, was sent to fashion journalists from a fake Adidas email address, announcing a “revolutionary plan” for the sportswear company.
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of the. PRWeek understands at least one website published, and later unpublished, one of the fake press releases believing it to be from Adidas. As part of the campaign, The Yes Men sent out three press releases using their own software, each from a “different Adidas-looking domain”, and held a spoof fashion event in the city of Berlin. The first of the releases — sent to fashion influencers from a fake Adidas email — claimed former Cambodian factory worker and union leader, Van Ya Nak Phoan, had been appointed co-CEO of. Adidas was hit by a hoax on Monday when an unknown party — believed to be an activist group called The Yes Men — sent out a long press release saying the company had named a co-chief.
Reputable outlets like the AFR fell for a spoof press release by ‘The Yes Men’ and the ensuing fiasco kept Adidas in the limelight. A press release sent from a fake adidas domain on Monday morning included links to an apparent image of Gulden and ‘Phoan’ signing the Pay Your Workers agreement, committing to address the systemic problems of wage and severance theft, and union busting.Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign. by Siobhan Holt
Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain. by Siobhan Holt
Lessons from Adidas – how to respond to hoax press releases
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adidas fake press release|Adidas hit by fake press release campaign
