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Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has .
Burberry has careful processes in place to minimize the amount of excess stock, the company said. Luxury fashion brand Burberry faced criticism for destroying unsold .
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed. Burberry has careful processes in place to minimize the amount of excess stock, the company said. Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of . Burberry plans to stop destroying unsold products after environmental groups and shareholders objected to the disposal of millions of pounds worth of goods. The fashion company also says it will. An expert explains why Burberry, Cartier, Louis Vuitton, and Michael Kors would rather destroy merchandise than lose prestige.
why did burberry destroy merchandise
Burberry, Britain’s largest luxury label by sales, revealed in its annual report in July that it had burned 28.6 million pounds, or about million, of clothing and cosmetics.
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed. Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely replicated by cheap, imitation brands, deterring luxury consumers who found their expensive clothing .
A PR backlash enveloped Burberry following the revelation that it destroyed £28.6 million worth of unsold product last year. Now, the company is ending the practice and banning animal fur. In a global exclusive interview, BoF's Imran Amed sits down with Burberry CEO Marco Gobbetti to decode the thinking behind the move. British luxury fashion brand Burberry has allegedly burned more than £28.6 million (more than .6 million) of its merchandise in the past year in an attempt to stop counterfeiters from copying.
what happened to burberry merch
Burberry has come under fire for burning million worth of unsold clothing and beauty products in order to protect its brand.
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed. Burberry has careful processes in place to minimize the amount of excess stock, the company said. Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of . Burberry plans to stop destroying unsold products after environmental groups and shareholders objected to the disposal of millions of pounds worth of goods. The fashion company also says it will. An expert explains why Burberry, Cartier, Louis Vuitton, and Michael Kors would rather destroy merchandise than lose prestige.
burberry news
Burberry, Britain’s largest luxury label by sales, revealed in its annual report in July that it had burned 28.6 million pounds, or about million, of clothing and cosmetics. Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed.
Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely replicated by cheap, imitation brands, deterring luxury consumers who found their expensive clothing . A PR backlash enveloped Burberry following the revelation that it destroyed £28.6 million worth of unsold product last year. Now, the company is ending the practice and banning animal fur. In a global exclusive interview, BoF's Imran Amed sits down with Burberry CEO Marco Gobbetti to decode the thinking behind the move.
British luxury fashion brand Burberry has allegedly burned more than £28.6 million (more than .6 million) of its merchandise in the past year in an attempt to stop counterfeiters from copying.
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